- Client: RaasRang Music & Dance Trust
- Year: 2025
- Category: Brand Identity · Print · Gamma Presentation
Challenge
RaasRang carries the heritage of the Banaras Gharana lineage — a cultural institution with genuine artistic depth and a long legacy. The challenge was representing that gravity without making the brand feel inaccessible.
Solution
Visual Systems developed a complete brand identity rooted in the aesthetics of classical Indian art — refined, warm, and deeply intentional. This included the full visual identity system, print collateral, and a Gamma presentation deck used for institutional outreach and patron communications.
Results
A brand identity that authentically represents the Banaras Gharana's lineage while remaining compelling to a modern, urban, and NRI audience. Materials are actively used across outreach, admissions, and cultural events. Tags: Brand Identity · Print Collateral · Gamma Deck · Cultural Branding · Typography System
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